V I S T A    G A L L E R Y &  F R A M I N G

Mission Statement

Our objective is to help our customers. 
We find out what our customer's product or service needs are.
We provide solutions to their situation at a fair price
and develop a relationship with our customers that
fosters repeat business.

Why? To nurture a profitable and unique business that exudes respect in the community, and is admired and remembered by all visitors, and to elevate the publics understanding and appreciation of art and framing.

What? We help prospects with their art and framing needs. 
Aesthetic and conservation concerns are our business. 
We are responsible for informing prospects of their options.

How? We provide quality original art and framing at a fair price.
All questions or problems are answered with the legal and ethical solution. 

Who? All prospects who live in or visit the Tahoe-Truckee area.
Every tourist that visits the gallery is expected to return.
Each person that walks through the door, telephones, E-mails or that we encounter in the community is a prospective customer.

  - Douglas Taylor, owner and founder, August 1992

Summer 2007 is our 15th Anniversary! We are celebrating with new artists and new artwork by our existing artists.

From the North Lake Tahoe Bonanza article below:

Vista Gallery is featured in the October (1999) issue of Decor Magazine, a popular national trade publication for art galleries, picture frame shops
 and interior designers.

The slant of the
article recognizes how
the owner, Douglas Taylor
has distinguished
his business on the
North Shore of Lake Tahoe
 and created a very
unique business.
His success and longevity
is credited to satisfying a unique niche in the community and according to the Decor article by Joyce Zabell, Taylor has created an uncommon
business nationally as well.

The three-page article is detailed enough to tell the story of how
Taylor developed the business from little resources and succeeded
with a creative approach to business.

“I persevered in hopes of creating a business that is different from
the majority of other related businesses,” he said.  “Vista Gallery and
Framing is more progressive and educational than most art galleries and
frame shops. As an art educator I try to create a friendly and
non intimidating environment that fosters curiosity and inspiration.
The business was established to help people with their art and
framing needs in a friendly and special way. I have always tried to go the extra step to create a meaningful visit and relationship with everyone
who walks through the door.”

The gallery identifies itself with a display of original contemporary art
in a wide variety of media.  Most of the art is representative of progressive urban galleries or museums.

Click image for directions to visit us.

Learn more about picture framing click this link

Click the image for a link to a greeting from the business owner.